The benefits of accountable, face-to-face marketing

Trade show success IS measurable. But first, you have to determine your goals for the event. What needs to happen at the show to make it a success for your company? We will help you define exactly what it is you want to achieve – and help you achieve it.

VMC Group will help you set clear goals for every event to ensure your Return on Experience is measurable. We’ll help you quantify and qualify why you’re there, what’s working, what’s not – and what might work better.

A few objectives you might want to consider :

Better leads. We can help you define exactly what makes a good lead, and suggest the best ways to get the attention of your ideal prospects. For example, going to a single show that’s attended by more of your target market may net you more qualified leads than going to three or four events that have fewer attendees that fit your prospect profile.

Stronger brand recognition. We will design a brand-focused, strategically-adherent build, then help you figure out how to measure impact through questionnaires, focus groups and web-based forms.

Industry contacts. Shows and events are great places to touch base with suppliers and other contacts to help enhance your product offerings, reduce costs, and increase service levels.

Recruitment. You never know when you’ll need another team member, and trade shows are a great place to meet experienced people in your field.

Improved customer retention. Building on existing relationships at a show or event can help pave the way to incremental sales.

Better than advertising

People buy from people they’re looking at. When you have properly trained staff, face-to-face marketing is a better, more readily measurable investment than traditional advertising.

50% of companies that track results spend more on their face-to-face marketing. That’s a remarkable number, and it’s telling. One-to-one works. It’s personal. It’s interesting. And if you do it right, it’s almost impossible to ignore.