Gennum

Project Title: Brand Exposure Through Custom & Rental

In 2007, Gennum – an Emmy winning Semi-Conductor Manufacturer – came to VMC Group after completely re-branding the company. They were looking for a custom solution that would provide them with a consistent brand at their two major trade shows in Las Vegas and Amsterdam, as well as a partner to manage their smaller properties in North America. The first custom project needed to be designed, built and executed in 7 weeks!

Gennum’s new brand launch at the NAB show in Las Vegas was an overwhelming success, with plenty of industry buzz – which continued at the IBC show in Amsterdam 5 months later. Working with the executive team on the custom shows, while allowing the end users to book and schedule the smaller properties directly ensures the proper resources are allocated to each project and each show communicates a consistent Gennum brand.

VMC Group provided a hybrid exhibit – blending custom components with a system rental - to cost effectively manage their different configurations. VMC also set-up all of their existing portable components on TSM 3.0 to effectively manage their smaller shows and properties.