Toyota

Project Title: Custom/Rental Product & Brand Focus

Some 5,000 participants from around the world looking to share experiences and build networks attend the ITS (Intelligent Transport Systems) World Congress. The show held in New York City was an important opportunity for Toyota to showcase a glimpse into their not-so-distant future, with exciting new technology.

The display had to recede enough to allow the innovations to have top billing, yet be strong enough to keep the focus squarely on Toyota. VMC Group seamlessly blended custom and rental elements that honored strong brand recognition, focused messaging, maximum traffic flow and dynamic demonstration areas for this important global forum.