Sony Playstation

Project Title: Hybrid Creativity

Sony PlayStation, a leader in the aggressive computer entertainment systems industry, needed a backdrop that was going to hold the attention of some of the most demanding demographic audiences. From young, sophisticated gamers to the family next door, the space had to become a true brand experience, whether it was at a tradeshow or a retail event.

VMC Group implemented intense graphic images around product shots to generate the initial excitement when entering the space. The technology itself of course would steal the show, but the atmosphere of heat, movement and speed enhanced the overall experience. Sleek finishes and vivid colours completed the design that would exude the PlayStation name, and help captivate their target audience.